Caitlin Menor
About Me
Let's get in touch!
Feel free to reach out or connect with me on LinkedIn.
Causes I Value
Music I Love
Find me on Instagram!
Resume
References are available upon request.
Portfolio
Graphic Design
Graphic & Copy for Quitter's Day 2026
Graphic & Copy for January 2026 Northeast Snowstorm
Image Source: Omega Phi Alpha National Headquarters
Rutgers University Omega Phi Alpha
Public Relations (2021-2023)
AAPI Heritage Month 2021 Infographic
Image Source: 2019 Roxbury High School Media Conference
Logo Design by Alé Terrero & Caitlin Menor
Promotion Materials for Roxbury High School Media Conference (2019)
Event Flyer
Event Program (Front)
Event Program (Back)
Event Logo
Event T-Shirt
Snapchat Filter
Photography
Please do not repost my photography without permission and/or without giving me proper credit.
For permission to use my photography, please contact me directly.
More on my Instagram!
Videography
Here are a few videos I have filmed and edited in the past, just for fun!
Summer 2019 Philippines Vacation Vlog
This travel vlog is from July 2019, when I visited my family in the Philippines. Throughout the video, you will see me visit attractions and lovely landscapes in Manila, Pampanga, Quezon City, and Bataan!
Dumbo, Brooklyn & BTS Exhibition Vlog
This vlog is from Summer 2019, when a friend and I went to New York City to explore Manhattan Chinatown and visit the pop-up BTS exhibition in Brooklyn! We also visited the DUMBO area of Brooklyn for the first time.
Walt Disney World Vlog
This vlog is from when my family and I visited Walt Disney World for the Christmas holiday in 2017. Take in the sights of Magic Kingdom and Hollywood Studios with me!
Hong Kong Vacation Vlog
This vlog is from the summer of 2017 when my family and I visited my cousins in Hong Kong for the first time. This was a life-changing trip for me and I hope to return to Hong Kong soon! This vacation inspired me to want to travel all of Asia.
Writing
Writing samples are available upon request.
Content Writing for The Cool Down
Founded in 2021, The Cool Down (TCD) is a digital media platform intended to help more Americans feel invested in and educated about the cleaner and cooler future. The Cool Down reaches 1 in 8 Americans monthly through syndicated content and digital media.
Highlights
Environmental News & Environmental Justice
Sustainable Life Hacks
"BORN PINK: The Return of BLACKPINK"
Published September 2022 for KPOP ETF, a 30-stock equity index that provides focused exposure to the Korea Exchange-listed companies engaged in the entertainment industry and the interactive media & services industry (Read here.)
Shared a review of BLACKPINK's 2022 comeback album "BORN PINK" and documented their winning sweep at the 2022 MTV Video Music Awards
Content Writing for In the Know
In The Know (ITK) by Yahoo was Yahoo’s Millennial- and Gen Z-focused lifestyle media brand. My former author page consists of articles I published during my Summer 2022 internship. I published articles covering the latest internet culture trends and highlighted the achievements of those who make a positive difference in the world. As of December 2023, Yahoo has discontinued the In The Know platform, although articles are still accessible through Yahoo’s syndicated platforms.
Image Source: In The Know by Yahoo
Highlights
YouTube creator Randy Lau on his mission to preserve Chinese culture through cuisine
Everything you need to know about BeReal: Gen Z's new favorite 'anti' social media app
Rumors of a 'Bama Rush' documentary spark TikTok drama: 'Things could get spun out of hand'
TikTok divided over the mysterious 'pink sauce': Why the condiment isn't safe to eat
What it’s like to ride the Jet: The world’s first luxury bus travel experience
Anna Lytical is the drag queen making coding glamorous and fun
Color-blind TikToker Natasha Caudill calls for more accessibility in the beauty industry
K-Pop fans hyped after BTS member J-Hope 'slays' his historic Lollapalooza performance
Spotify's 'ghost artists': How fake musicians trick streaming algorithms
Woman shares the unique story behind the Hamptons' historic Black community
Who knew Ireland had a Barack Obama Plaza? Why the Irish love the former president
Former detective shares dating app safety tip: Why you should send only screenshots of your photos
Read: Meet Randy Lau, the YouTube creator seeking to preserve his Chinese culture through cuisine
Pictures from In The Know's 2022 Native Changemakers event, featuring Native American actress and star of Prey, Amber Midthunder
"Artist Interview: Doctor Yizzle"
Published August 2022 for HALSUG, a non-profit music organization seeking to connect AAPI artists to the Western music industry. (Read here.)
Personally interviewed independent rapper Doctor Yizzle to promote the release of his song, "OH NO!"
Blog Writing for Fluide Beauty
"In Conversation with Intersex Activist Sean Saifa Wall" — Published 2021, written in honor of Intersex Day of Remembrance. Personally interviewed Sean Saifa Wall.
"Getting Creative with the Essentials Set" — Published 2021, written for Fluide Beauty to promote the launch of their Essentials Set.
Screenshot of Fluide Beauty blog feature on desktop site
"Standards"
First published in 2018; originally written for the 2017-2018 Roxbury High School Literary Magazine.
Published in the Winter 2019 Issue of Canvas Literary Journal (available on Amazon)
Featured on the Ascendance Collective's Instagram story in October 2020 in honor of Filipino-American History Month
Shot of "Standards" in a physical copy of the Winter 2019 Issue of the Canvas Literary Journal
"Logan Paul: A Complete Mess"
Published 2018 (Read here.)
Written as an Opinion piece for the Roxbury Review's January 2018 issue, during my time as Opinions Section Editor.
Received 1st Place Award in Opinion Writing, Division B from the Garden State Scholastic Press Association (GSSPA)
1st place award at the 2018 GSSPA conference
Event Coordination
Haleon - Warren, NJ Office Event Planning
2023-2025: Aside from my full-time responsibilities at Haleon, I was involved in their NJ site's ERGs, mainly the Committee of Early Talent (COMET) and Asian Professionals for Excellence (APEX). I have had involvement in planning large-scale events for the NJ office, such as the annual Lunar New Year Celebration, Take Your Kid to Work Day, and Worksgiving (Thanksgiving at Work). In 2024, I also co-hosted the Lunar New Year celebration!
Take Your Kid to Work Day 2024
Focus Group Activity: The kids experienced a day in the life of a market researcher! Each group took turns interviewing each other in the building's focus group space.
COMET Event Planning Volunteers
Annual APEX Lunar New Year Celebration
APEX Event Committee
Hosting 2024
Calligraphy Activity
Origami Activity
GYEF NYC Summer 2021 Virtual Speaker Series: Resume Building Workshop & Clinic
JUNE 2021: Hosted a virtual Resume Building Workshop & Clinic with the NYC chapter of the Global Youth Economics Forum (GYEF NYC). It was great to meet and mentor student professionals and I am sure that these students will be superstars in their future career paths!
Event Post
Image Source: GYEF NYC on LinkedIn
Event Recap
Workshop Presentation
2019 Roxbury High School Media Conference
JUNE 2018 - 2019: The Roxbury High School Media Conference (a.k.a. #RoxMC) is a non-profit event that helps provide journalism, video production, marketing and public relations education to over 200 New Jersey high school students each year.In 2019, I served as the Event Co-Lead for the 2019 #RoxMC as part of my 12th-grade Independent Study project (in collaboration with Roxbury High School Media/Communications department). I managed the event's website, social media, advertising, and mini college fair.Our team was able to raise over $500 from sponsorships and donations to fund a scholarship for graduating students pursuing communications/media/marketing-related fields, My co-lead and I also received an A on our project!
Image Source: 2019 Roxbury High School Media Conference
Logo design by Alé Terrero and Caitlin Menor
Speaker Tweet
Mini College Fair
Final Presentation
Marketing Campaigns
Nicorette - 2026 Quit Season Campaign
Q4 2025 - Q1 2026: Owned creative planning, briefing, production management, e-Commerce integrations, and activation of Nicorette's 2026 Quit Season campaign on the following channels:
Paid Social
Organic Social
Influencer
The campaign highlighted the launch of the new Mini Lozenge formula, authentic quitter stories and support from trusted healthcare professionals for those looking to quit smoking.
Image Source: Screenshot of Nicorette search banner on Amazon
2026 marked the start of a new era for Nicorette to evolve from its history as a quit smoking aid to entering the #QuitNic conversation. The cross-functional team and I raced through Q4'25 to lay the groundwork for Nicorette's long-term evolution, from comprehensive claims and copy innovation, to optimized audience segmentation backed by category insights.With bolder and modernized positioning, Nicorette is no longer only a support tool for quitters to break the nicotine craving cycle, but also an alternative solution for the vape generation to prioritize their wellness and reduce their nicotine intake. I am honored to have been part of this historic moment for Nicorette and am excited to see how this campaign sets up the brand's future success!
Influencer
Quitter Story
Influencer
Quitter Story
Influencer
Dentist
Influencer
Dermatologist
Organic Post
Haleon Employee Testimonial for Nicorette Fruit Chill Gum
Haleon Portfolio Scale - Women's Wellness Influencer Campaign
SEPTEMBER 2024: Managed paid social media influencer campaigns on Meta for Haleon's first portfolio campaign centered on Women's Health. The campaign launched targeted messaging for women going through major health transitions, such as motherhood or menopause. It was also the first Haleon campaign integrated with Huddle, Haleon’s loyalty platform that launched in Q1 2024.The social campaign achieved 377K+ impressions and a 7% engagement rate, improving redemption rates of a national Fandango Rewards offer on Haleon products.
Paid Post
Motherhood
Paid Post
Menopause
Paid Post
Menopause
Haleon Portfolio Scale - Back to School Influencer Campaign
SUMMER 2024: Managed paid and earned social media influencer campaigns on Meta and TikTok for the Back to School season. The activation included an Amazon Live partnership with TV personality Brandi Milloy and a PR mailer box including Haleon samples and Back to School must haves.Overall, the social campaigns achieved 567K+ impressions and a 4.8% engagement rate. The total offer helped double the average unit purchase per buyer for the Haleon portfolio, as well as improve redemption rates of a national Fandango Rewards offer on Haleon products.
Paid Post
Family/Lifestyle
Paid Post
Healthcare Professional
Earned Post
TikTok PR Mailer
Amazon Live
Instagram Giveaway
Personal Projects
Rutgers Business School Marketing Consulting Team Project: Serenity Soaps & Body Care
SPRING 2023: Collaborated with team members in my Marketing Consulting for Small Businesses course (33:630:499) at Rutgers Business School to complete a case study for a small DTC business in the natural beauty space.The case included a proposal to optimize the following components of our client's brand:
Web Design
E-Commerce Content & Tiles
Copy and Communications
Customer Engagement
Social Media Marketing
Visual Rebrand
Performance Tracking
Case Study Presentation (Excerpt)
Rutgers Blueprint Product Marketing Fellowship
SEPTEMBER - NOVEMBER 2020: Developed a mock product pitch and GTM strategy for a "Beauty Thrift Shop" app as part of the final team project for the Rutgers Blueprint Product Marketing Fellowship.
Roxbury High School Department of World Languages Website
JUNE 2019: Volunteered to design the website for Roxbury High School Department of World Languages.
Screenshot of Roxbury High School World Languages Department Website